Famous Logos & Sneaky Hidden Meanings

We see them everyday in our house, TV, out in the street. They’re the famous logos of the brand we know and we love. But one you can’t deny is it’s logo meaning. Heck, the Favourite world famous logos with hidden truth and exciting stories behind it.

Here are some world favourite logos that you haven’t noticed it meaning. Fascinating!

1. Amazon

Amazon logo portrays definite message that they sell everything from A to Z. From Grocery shopping to Cutting edge technology. Also the arrow shape resembles a smile similar to Jeff Bezos smile. But it actually denotes for the smile program that Amazon conducts to donate fund for various charities and causes. 

2. FedEx

FedEx remains an example how to use the Negative space in a word. If you look closely between the letters 

E and X, you can spot an White Arrow ➡️. It denotes the speedy, accuracy and forward thinking company. 

3. Toblerone 

Swiss chocolate brand Toblerone logo is the image of bear standing with its hind legs. Don’t you see it. Take a close look at the mountain. This confection of nougat and milk was created by Theodore Tobler in 1908 in the Swiss city of Bern(city associated with bears) near Matterhorn mountain. Resembles company’s root into their logo so they never forgets their origin.

4. Toyota

Toyota logo debuted the three overlapping ellipse symbolise the unity of hearts of our customers and hearts of Toyota. Each oval is drawn with different stroke thicknesses, pointing to Japanese calligraphy art and culture. Also the Alphabets in Toyota is pinned in its logo.

5. Baskin Robbins

Baskin Robbins logo is based on combination of Capital Letter B and R. Don’t even noticed the secret, look closely on the numbers hidden in the alphabet. 31 is hidden in between BR. 31 represents the celebration of its 31 flavours for everyday of the month. 

6. Hyundai 

Hyundai logo actually tells us two meaning. First, it simply acts as ‘H’ represent the brand name Hyundai. Despite its also remains a silhouette of two person(company & customer) shaking hands in trustworthy agreement. 

7. Unilever

Unilever logo represent the alphabet ‘U’ in which it consist of 25 icons intricately woven together to form U. I adore the beauty of Unilever logo as it is a perfect mix of practicality and significance. 

It’s an inspiring stuff. 

8. Audi

Have you ever wondered about the meaning behind the four linked rings in top class world favourite car. Wonder no more, Those 4 linked rings compose of 4 automobile ventures named Audi, DKW, Horch, Wanderer. It reflects the true meaning of unity. 

9. Adidas

The naming (AdiDas) came after the founder - Adolf Dassler. The three strip of Adidas logo represent a mountain, pointing out towards challenges and goals people need to overcome. 

10. Netflix

One of the world's largest entertainment company name Netflix is a combination of two words – net (from the word internet) and flix (from the word flick, a shortened form for movie or film). It has a convex curve around its base, and from all indications, it has a 3D appearance. This logo design became iconic.

11. Durex

Durex logo represents the DUrability, Reliability, EXcellence which the product provide to its customer. The brand uses Blue and White color combination for its logo with the background in Blue and brand name in White. Blue is a symbol of reliability, strength and tranquility, while white details add a sense of purity.  

12. Apple

World top consumer electronics manufacturer whose logo remains brilliant branding in contemporary marketing history. Apple bite and Computer term byte coincidentally made the author to designed this logo as it’s called the Apple bite of knowledge.

13. LG

LG logo featured a circular solid burgundy coloured emblem. The center of the logo is a circle, inside of which stylized letters “L” and “G” are placed. There’s a round dot inside the circle. The overall effect is that of a smiling human face looking at you. Next to the circle, there is the name of the company in a simple, minimalistic type.

14. BMW

The BMW logo contains a think black circle which is bordered by a smooth silver outline holding company’s name in a prominent position. The core of the circle is broken up into four quadrants with national colors of Bavaria – white and blue. While the black color stands for the elegance and excellence of the company, the white represents purity and charm. The blue color, on the other hand, signifies the strength and reliability of its products.

15. Sony VAIO

Vaio is a great example of having a hidden meaning within your logo, so hidden that I only picked up on it recently! The Rate of Interest VAIO logo also represents the integration of analog and digital technology with the ‘VA’ representing an analogwave and the ‘IO’ representing a digital binary code. 

Have you noticed any craziest hidden meanings or elements in logos you see on a daily basis ? We’d love to voice your views in the comments below!